For journalists, editors and producers
Press
Everything you need to cover the inaugural World Shortbread Championships.
Press contact
For interviews, accreditation, photo opportunities and pre-event briefings, contact the championship press desk at hello@shortbread.world.
The championships are organised by High Life Highland (HLH); HLH press contacts can route via the championship desk above.
Press kit
Logos, fact sheet and event photography. Placeholder downloads listed below — populated as the event approaches.
- Logo pack (SVG + PNG) Placeholder — available closer to the event
- Fact sheet (PDF) Placeholder — available closer to the event
- Photography pack Placeholder — available after event day
Key event dates
- Entries open
- Spring 2026
- Early-bird ends
- 30th September 2026
- Entries close
- 30th September 2026
- Championship day
- Saturday 21st November 2026
- Winners announced
- On the day, by 15:00
Audience targets
Our coverage plan focuses on:
- Food and lifestyle press across the UK and internationally
- Trade publications across bakery, hospitality, and tourism
- Highlands and Islands regional media
- Public-interest broadcast covering Scottish food culture